
Our Story
Imagine being engulfed in total darkness, a darkness so real you can feel its weight pressing down on you. No exits, no light, no way out. What do you do? Do you wait, hoping for a miracle, or do you rise and refuse to accept this fate? "Moodi" is the story of those who don't just find their way out—they create one if it is needed. It’s about carving a path that not only pulls them out of the shadows but also opens up a breathtaking new view of life and possibility.
The spark behind "Moodi" was lit during a time when the weight of political and social pressures on Iranian women was growing heavier by the day. People were struggling with everyday survival, and in the midst of this, concerns like the environment seemed almost forgotten. But for Mersedeh Heydari, founder and creative director of Moodi, these challenges only fueled her vision. Inspired by the powerful words "Rage, rage against the dying of the light." she dreamed of creating a space where people could live unapologetically, embracing who they truly are without fear or restriction. She believes that resilience and courage are the keys to navigating life’s toughest paths, symbolized in Moodi by a metal ring, a mark of strength and perseverance.
At "Moodi Studio", the unnecessary boundaries that limit self-expression fall away. Here, everyone—no matter their style, sex, taste, or mood—can find freedom in choosing their path. It’s a place where emotions are celebrated, not hidden. Whether you're feeling joy, sorrow, exhaustion, or love, you can wear your emotions as boldly as you wear our clothes. We want our designs to embrace you just as you are, reminding you how precious and unique you are in every moment.
"Moodi" is not just about self-expression—it's a commitment to sustainability. By choosing our modular designs, you’re making a conscious step toward a greener future. With limited production—only 10 pieces of each design—you’re guaranteed not only a distinctive style but also a deep connection to craftsmanship and responsibility toward the planet.
Whatever you’re going through, we are here to walk with you. With "Moodi", take bold, fearless steps on your path, and let your true self shine brightly.
Mersedeh Heydari
Founder and Creative Director
An extraordinary designer who is not only trying to take over this world but is also passionate about building other versions.
Mersedeh started her exciting journey in fashion in 2017. After several years of working with various brands, she decided to start teaching fashion and design. In 2023, she formed a creative team of her students and created the Moodi Studio.
She wants to introduce people to her storyteller's mind world in fashion. Now, she combines exciting design processes with a dynamic digital world through games to make people's experience in fashion more unique. She tries to be creative beyond cultural diversity and let people worldwide feel as special and capable as she believes they are.

Meet Current Team

Our Mother In Business
